Shake well before using. On a wet coat, lather your pet thoroughly with a few good palm-fulls of earthbath® shampoo. Remember to eliminate all escape routes well in advance (a tip: once your pet is slippery wet, he or she is suddenly smarter and faster than you are). Work lather from head to tail and keep out of eyes. Leave on for at least 90 seconds to allow gentle cleansers and conditioner to work their magic. May be diluted ten parts water to one part shampoo if desired. Avoid eye contact. Immediately and thoroughly flush with clean water if eye contact occurs. Shampoo is solely intended to cleanse coat and skin. Keep out of reach of children. If swallowed (by humans), consult a physician.